Preparing To Sell

What You Need to Know About Selling Your San Diego Home

Selling a San Diego home for the best price in the shortest amount of time requires a team effort – with the listing agent, his or her agency support staff, and the homeowner being the members of the team.

Your agent contributes the professional experience, the technical and marketing expertise, market knowledge, negotiating skill, and legal knowledge.

Our support staff handles a myriad of “behind the scenes” tasks that put your listing in front of potential buyers and their agents, and coordinates activities on your behalf.

You as the homeowner contribute the preparation and the cooperation that allows the greatest number of qualified buyers to see and appreciate your home.

Here’s how you can help:

Make it easy on yourself

  • First, read and understand our market analysis – and take our advice regarding price. Trust that we will advise the highest possible price that will sell your home in today’s market.
  • Remember that the buyers determine the market, and the market is in constant flux.
  • Discuss price changes every 21 days.
  • Do your best to separate the emotional aspects from the business aspects of selling a home.
  • Remove and replace any fixtures that won’t be staying. For instance: Grandma’s antique chandelier.
  • Complete all of the seller’s disclosure forms as completely and accurately as possible. These disclosures are a legal protection for you as much as for the buyers. Failure to disclose exposes you to the possibility of litigation.
  • Become familiar with the California Residential Purchase Agreement as soon as your home is on the market. Discuss the form with your agent to assure that you understand every section and what it means to you.
  • Ask questions. If you have concerns, discuss them openly so that we can address them.
  • Plan to be absent when your home is shown. Sellers often inadvertently make comments that can destroy their negotiating position and/or alienate buyers.
  • Pay attention to feedback from prospective buyers and their agents. You may find a nugget of information that will help you present your home in a better light.
  • Consider all offers, even if they are unacceptable. A counter-offer can lead to a purchase agreement – an outright rejection cannot.

Protect Your Negotiating Position

Refrain from discussing your home sale with family and friends. Do tell everyone the house is for sale, but don’t talk about the price you will or won’t accept. Extend this caution to email and social networking sites. More than one seller has seen buyers remain stubborn at their offering price because the seller has told Facebook friends that they’ll accept that price.

Make it easy for prospective buyers and their agents.

  • First, prepare your home for sale. Follow our “Dozen tips that set your home above the competition.”
  • There’s an old saying in real estate: “We can’t sell it if they can’t see it.” So make every effort to accommodate showing requests.
    • Don’t decline an opportunity to have your home shown unless absolutely necessary.
    • Don’t put unnecessary restrictions on the days or time of day when the home can be shown.
    • Do agree to showing on short notice if at all possible.
  • If you have an alarm system, explain the system to your agent and notify the alarm company that the house is being shown for sale.
  • Make every effort to be absent during showings. Buyers are more comfortable and thus will stay longer and see more when sellers aren’t home.
  • If you’ll be away from home for a few days, be sure your agent has contact information to reach you while you’re away.

We’ll do everything possible to sell your home for the most amount of money in the shortest amount of time – but we do need your cooperation.

Do you have questions about preparing your San Diego home for sale?

We’ll be happy to answer them. Just call 619-929-1413 or write

Curious about what your San Diego home is worth today?

If you’ve just started thinking about selling and wonder about the value of your San Diego home in today’s market, you can get an instant estimate.

Remember that computer generated numbers are only an estimate. When it’s time to get serious about selling, write us or call 619-929-1413. We’ll be glad to complete a detailed market analysis to show you just what your home is worth in the current market.